In recent weeks Samsung has introduced its new line of TVs for 2012, and one of the main features according to the Korean manufacturer is the Evolution Kit, as included on the Samsung ES8000 LED TV, reviewed by Abe Olandres from Yugatech here.
Samsung sells the new range of Smart TVs, with Evolution Kit, as future proof. The main feature of the Evolution Kit is that users will be able to upgrade both specs and software of the TV, thus not having to buy another TV in the near future.
I immediately asked them if the message they wanted to convey was that people would never have to buy a new TV ever again with this Evolution Kit. ~ Abe Olandres, Yugatech.com
As Abe explains, the Evolution Kit means that the hardware specs, and software, of the Smart TVs can be upgraded just by plugging in an additional Evolution Kit stick. There is no argument that this is a welcome addition, and an excellent feature. Especially considered that Smart TVs will always edge closer to offer full computer functionality, possibly even powerful gaming platforms.
Modern fullHD TVs are outdated already
Thus possible future hardware upgrades will be more than welcome, and simply plugging in the upgrade kit will make the platform and experience n00b proof. The future sounds simple, solid and of course many among us will not hesitate when they get the opportunity to install a fast quad-core CPU or more memory. Especially not if more demanding games hit Samsung’s app store in a near future.
But we believe that it couldn’t be more false to sell these TVs as future proof. Because they aren’t. And definitely not for those who are in the market for a $2,499, or ₱239,000, 55″ TV.
And the reason for this is simple: fullHD TVs, also known as 1080p TVs, are already outdated.
Since several years already a new, improved format, 4k or Quad Full High Definition (QFHD) has been edging closer to the commercial market. Samsung were among the first to introduce the new standard in 2008 already, with a 82″ TV with a screen resolution of 3840×2160.
The proof that it won’t take long anymore before 4k hits the commercial market has already been delivered. When Onkyo introduced its 2011 AV amplifiers, 4k upscaling was included from the TX-NR 609 model upwards, via Marvell Qdeo™ technology.
Additionally, this week, Toshiba introduced its 4k 55″ Glasses-free 3D REGZA 55X3 television set on the German market. The TV is already available since December, 10th 2011 on Japanese market. Albeit for the almost obscene price of around $10,000, but it is now only a matter of time anymore until the new 4k standard is generally offered and 4k media will be readily available.
…are made aware of the fact that they are NOT buying a future proof TV
As a Samsung TV user, and brand lover, I admit that there is no doubt that the Evolution Kit will become a major feature for the Korean manufacturer, but it is also important that the users ready to spend $2,499 or more for a TV are made aware of the fact that they are not buying a future proof TV.
To add insult to injury Ultra High Definition Television (or 8K) will be demoed on 3 15 meter large screens by the BBC at the London 2012 Olympics.
Instead, we expect that in 2 years, when 4k media will be more available on the consumer market, the potential buyers of a 55″ TV for ₱239,000 will rather upgrade to a new TV, rather than adding an Evolution Kit to a TV with not-upgradeable screen resolution.
I know I will sit out this round. The same can probably not be said of the upcoming Samsung Galaxy S3 phone though.
- Which would convert to around ₱900,000 or more even, considered the currency conversion from $2,499 to ₱239,000 [↩]
- Youtube, as sole video hosting provider so far, supports upload of 4k video [↩]
- I am the happy owner of a fullHD 2011 51″ Samsung TV and have currently as many Samsung devices as I have Apple devices [↩]